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Lisa Kelly

How to Eat Healthy Without Going Broke

So, you want to eat healthier, but every time you try, it feels like you need a second mortgage just to afford groceries? We’ve all been there—staring at the organic kale and wondering why it costs more than your phone bill (and why it tastes so awful).


But here's the good news: you don't need to drain your bank account to eat well. Eating healthy and saving money can coexist peacefully. You just need to know a few tricks (and ignore the overpriced "superfoods" that everyone swears by).

1. Shop in Season

Ever notice that strawberries cost a small fortune in December? That's because they’re not in season, and you're essentially paying for them to travel halfway across the world. When you buy produce that’s in season, not only does it taste better, but it's also significantly cheaper. Want to load up on veggies without breaking the bank? Go for what’s local and in season. Pumpkins in October, berries in the summer—think of it as eating with the calendar.

Pro Tip: If you’re really on top of your game, buy produce when it’s at peak freshness (and cheapest) and freeze it for later. You’ll thank yourself when you’re eating strawberries in February without having to sell a kidney to afford them.

2. Buy in Bulk (But Only What You’ll Actually Use)

Bulk buying is one of the oldest tricks in the book, and for good reason: it can save you tons of cash. But before you go all Costco-crazy and stockpile 87 pounds of quinoa, ask yourself if you’re really going to eat it all. The key is to bulk buy items you know you’ll use—grains, beans, nuts, frozen veggies, etc. Buying in bulk reduces the price per unit, and you can store it for longer without worrying about it going bad.

Pro Tip: Invest in some good airtight containers so your bulk goodies stay fresh. Also, avoid the temptation of giant snack packs. Bulk cookies are still cookies, and now you just have more of them to tempt you.

3. Don’t Get Fooled by “Superfoods”

Ah yes, the “superfood” trend. If you believe the hype, you'd think you need to eat chia seeds, goji berries, and acai bowls to be healthy. While these foods might have some benefits, they’re not magical potions that will suddenly transform your health. In fact, you can get just as many nutrients from more affordable options. Instead of goji berries, grab some frozen berries. Instead of chia seeds, try good ol’ oats.

Pro Tip: Don’t let the word "superfood" trick you into spending $20 on something you’ve never heard of. Regular old fruits, veggies, and grains have been doing the job for centuries, and they’re way less expensive. Your wallet will thank you, and so will your taste buds.

4. Embrace Frozen Fruits and Veggies

Let me let you in on a little secret: frozen veggies are just as good as fresh ones, and sometimes even better. Why? Because they’re frozen at peak ripeness, locking in all those nutrients. And here’s the kicker: they’re way cheaper, last longer, and there’s zero risk of them turning into a sad, wilted mess at the back of your fridge.

Frozen fruits and veggies are perfect for smoothies, soups, stir-fries, or just as a quick side. Plus, they cut down on food waste since they don’t spoil as quickly as fresh produce.

Pro Tip: Load up your freezer with frozen spinach, broccoli, and berries. You’ll always have a healthy option on hand without having to worry about spoilage or spending big bucks on out-of-season produce.

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5. Plan Your Meals (And Actually Stick to the List)

I know, I know, meal planning isn’t exactly glamorous, but you’d be amazed at how much money you save when you plan ahead. Before you hit the store, plan out your meals for the week and make a shopping list based on what you actually need. This way, you avoid impulse buys and don't end up with random ingredients that you don’t know how to use (and that end up in the trash).

When you plan, you also avoid the temptation of ordering takeout when you’re too tired to think about dinner. Instead, you’ve got a healthy, affordable meal ready to go.

Pro Tip: Stick to your list! The grocery store is full of distractions (looking at you, chips and cookies), but if it’s not on your list, it doesn’t go in the cart. That’s the rule.

6. Cook More, Eat Out Less

It’s no secret that restaurant meals are way more expensive than cooking at home. Even “healthy” takeout options are often loaded with extra sodium, sugar, and fat. By cooking at home, you control the ingredients, the portion sizes, and—best of all—the price.

You don’t have to be a master chef to make simple, healthy meals. Start with easy recipes that use basic ingredients, and gradually add more dishes to your rotation. The internet is packed with budget-friendly recipes that are healthy, easy, and delicious.

Pro Tip: Make extra food and use leftovers for lunches or quick dinners later in the week (this is literally my secret).

 


Eating healthy doesn’t have to cost you a fortune. With a little planning, some savvy shopping, and a willingness to do a bit of prep work, you can eat well without blowing your budget. Forget the overpriced "superfoods" and the fancy pre-packaged meals. Stick to the basics—fresh, frozen, and bulk items—and you’ll find that healthy eating can actually be pretty affordable.


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